Vidya Balan: Brand ambassador of World Earth Hour 2011

Vidya Balan: Brand ambassador of World Earth Hour 2011: "Let there be light, but the light for your love, forever," said Vidya Balan on the occasion of a press conference held in support of 'Earth Hour 2011'.

As the newly appointed ambassador of Earth Hour, Vidya spoke passionately about the measures that can be taken to combat the deadly issue of climate changes, something that has already been showing signs by way of Tsunami in Queensland in January and more recently in Japan.

"For Earth Hour 2011, I pledge to not just switch off but to go beyond the hour. To be mindful of conserving resources, everyday, not just for an hour. From this year on, I pledge to use energy smartly. And urge you to do so as well." Vidya added.

Ever since its inception in 2007, The Earth Hour, the annual campaign organized to tackle the rising issue of climate changes, is practiced around the world by switching off all lights for an hour. It is expected to be simultaneously observed in more than six thousand cities across 130 countries worldwide. This year the event is scheduled for Saturday, March 26, at 8.30 p.m. Bollyspice urges to its readers to be a part of this cause and do their bit in protecting the planet.